No two branding projects are the same however many communication problems have similar causes. Here we explore some of the most common.

 

BRAND CONSOLIDATION
The brand elements have become unclear, this makes it costly and confusing to implement: TESCO

 

BRAND REVITALISATION

The brand name and values have become distorted through misuse The brand needs to be completely re-imagined: FABERGE

 

A NEW BRAND CREATION

This task often incorporates naming as a precursor to design work where the project starts with a clean sheet of paper: QUALITAS

 

CASE STUDIES

TESCO

 

FABERGÉ

 

QUALITAS

 

PERRIER JOUËT

 

CHAMPAGNE MUMM

 

BRITISH AMERICAN TOBACCO

 

FEIRA NOVA

 

HYPERNOVA

 

HALIFAX

 

ROLLS ROYCE

 

LILLYWHITES

 

BANCO BANIF

 

BLC LEBANON

 

GOLDSMITHS GROUP

 

LIBERAL DEMOCRAT PARTY