No two branding projects are the same however many communication problems have similar causes. Here we explore some of the most common.

BRAND CONSOLIDATION
The brand elements have become unclear, this makes it costly and confusing to implement: TESCO

BRAND REVITALISATION

The brand name and values have become distorted through misuse The brand needs to be completely re-imagined: FABERGE

A NEW BRAND CREATION

This task often incorporates naming as a precursor to design work where the project starts with a clean sheet of paper: QUALITAS